Celebrating 20 Years of the Jarrolds Food Hall
This year marks 20 years of the Jarrolds Food Hall, a space that has grown and evolved into one of Norwich's most beloved culinary destinations. What began as a modest delicatessen counter spanning just 600 square feet has flourished into a sprawling 11,000-square-foot hall that showcases the very best of Norfolk’s local producers alongside carefully selected specialists from further afield.
In 2004, the Jarrolds foodie offering began with a vision to bring high-quality, artisan foods to the heart of the community. The original delicatessen counter quickly became a local favourite, offering a carefully curated selection of fine foods. Over the past two decades, Jarrolds has expanded this humble beginning into a world-class food hall that boasts more than 82 suppliers and producers, making it a true destination for food lovers from across the region.
The Cheese Room
One of the hall’s standout features is the chilled cheese room, a haven for cheese enthusiasts, which was launched in 2022. It proudly houses approximately 130 varieties of cheese, all aged to perfection. As the festive season approaches, an additional 50 seasonal cheeses are introduced, making the cheese room an even more irresistible stop for shoppers looking to indulge in new and exciting flavours.
Among the many exceptional offerings, one cheese stands out as a fan favourite: Baron Bigod. This smooth and creamy raw milk cheese, produced locally in Suffolk, has become a top seller at Jarrolds. In fact, Christmas 2023 saw a remarkable 330 wheels of Baron Bigod were sold, highlighting its status as a holiday must-have.
For the past two decades, Judith has been the heart and soul of the Jarrolds Food Hall. Her expertise, passion, and dedication have made her a true champion of the lower ground floor. Known for her deep knowledge of every product and her commitment to sourcing only the finest quality foods, Judith has built lasting relationships with both producers and customers alike. Her personal touch have made her an iconic figure, ensuring that the traditions of great service and exceptional food continue to flourish.
For so many families, food from the Jarrolds Food Hall has become an essential part of events, celebrations, and gatherings throughout the year. Whether it’s the joy of selecting seasonal treats for the family’s annual Christmas feast or choosing the perfect prize for an Easter Egg hunt, Jarrolds has been at the heart of traditions. The hall has become the go-to place to ensure that every host wows their guests, whether for intimate dinner parties or grand celebrations. Time and time again, Jarrolds has helped the people of Norfolk mark life’s special moments with exceptional food, making these gatherings memorable for all the right reasons.
Over the past 20 years, it has become a hub for local artisans and food producers. Norfolk is renowned for its rich agricultural heritage, and Jarrolds has always championed the region’s best produce. From freshly baked pastries to locally sourced meats and handmade chocolates, the hall offers an unrivalled range that celebrate the talent and diversity of Norfolk’s food scene.
Our Type of Food
Woven into the history of the Jarrolds Food Hall is the launch of our own brand range, Our Type of Food, in 2019 which a celebration of quality, local ingredients and artisanal craftsmanship. The range reflects the very best of Norfolk’s rich food heritage, offering everything from indulgent preserves and chutneys to carefully curated oils, biscuits, and more. With a focus on supporting local producers and showcasing the exceptional flavours of the region, Our Type of Food has quickly become a firm favourite with customers looking for something both unique and authentically Norfolk.
Looking beyond local borders, the Jarrolds Food Hall also features a selection of international delicacies, ensuring that shoppers can discover the best flavours from around the world. Whether it’s specialty olive oils, exotic spices, or gourmet chocolates, the hall caters to both everyday needs and special occasions, offering something for every palate.
Celebrate with us
As Jarrolds Food Hall celebrates its 20th anniversary, it remains committed to supporting local producers and offering customers the finest food experiences. The hall’s growth over the past two decades is a testament to its dedication to quality, community, and a love of food. As it looks to the future, Jarrolds will continue to be a place where tradition meets innovation, and where the best of Norfolk’s food scene can thrive.
The 20th birthdays celebrations will kick off on the lower ground floor of Jarrolds on 14th and 15th September, marking the start of the two-week annual Foodie Fortnight. These special days will feature an array of tastings, demonstrations, and exclusive offerings, allowing visitors to experience the finest foods in the region. As part of the festivities, guests can look forward to discovering something wonderfully unique—whether it’s sampling limited-edition products or meeting the talented producers behind the most beloved items in the Food Hall.
Here’s to another 20 years of great food, incredible partnerships, and a legacy that continues to grow.