The new area will be a must-visit destination in store for those seeking distinctive pieces to adorn their homes and spaces. With a focus on authenticity, craftsmanship, and historical significance as well as the environmental advantages of reclamation and upcycling, Norfolk Reclamation promises to delight customers with its eclectic array of treasures. 


From the reclaimed to the vintage, the antique to the whimsical, the collection curated by Daniel Dawson-Gordon, Founder and Owner of Norfolk Reclamation, showcases the beauty of bygone eras while celebrating the artistry of craftsmanship. Each item telling a story, the space in Jarrolds will give the opportunity to shoppers to discover the rich history and character behind every piece.

The introduction of Norfolk Reclamation will help customers to cultivate a sense of authenticity and sustainability in the curation of their homes. It provides an opportunity to celebrate heritage and contribute to the circular economy by giving new life to pre-loved items. Ultimately, the salvage and antiques area will enrich the Jarrolds shopping experience, transforming it into a memorable adventure, perfect for those who enjoy the thrill of the discovery of those unique, perfect pieces for their spaces.  

‘We are going to offer a new shopping experience in Norfolk which compliments Jarrolds passion for history and antiquity,’ Says Daniel Dawson Gordon, owner of Norfolk Reclamation. ‘After many successful years developing Norfolk Antique & Reclamation Centre and its solid reputation for quality and service, we are proud to now make a new step forward along with Jarrolds on this incredible partnership. We look forward to bringing something extra special to the city that we love so much for everyone to enjoy and seeing everyone instore soon.’

You can discover Norfolk Antique & Reclamation Centre, located alongside the Broads in Panxworth, Norfolk. The site consists of 17th century thatched barns as well as contemporary showrooms, all full of quality architectural salvage and antiques. 

Having opened to the public in 2012, Norfolk Antique & Reclamation Centre was set up to offer a wealth of quality reclaimed materials accessible to everyone, working with the general public, designers, architects and commercial builders. They have built a reputation for quality refurbishment of unique and beautiful acquisitions. 

Customers will be able to visit the new space on Floor 2 in the London Street store from 22nd March 2024 while Jarrolds Loyalty Club members will be invited to visit the space at a special customer evening on the 21st March.