A Family Christmas Adventure at Jarrolds

There’s nothing quite like the joy of Christmas as a child, and at Jarrolds, we’re ready to make this season unforgettable for families. Join us for a day packed with festive magic, delicious treats, and experiences designed especially for you and your little ones. With the whole family in tow, spend a day exploring our winter wonderland—from a personal visit with Father Christmas to a festive breakfast that’s sure to bring wide-eyed wonder to kids and a warm glow to parents.

A Magical Morning with Father Christmas

Start your family’s day at Jarrolds by meeting the jolly man himself! From December 1st, Father Christmas will be settling into his brand-new grotto in our toy department on the third floor, creating a magical Christmas wonderland right here in Norwich. Imagine the excitement on your children’s faces as they step into a sparkling world of twinkling lights and toy-filled shelves, guided by cheerful elves who are just as excited as the kids to be there.

Each child will get a special moment with Father Christmas, and they won’t leave empty-handed. A thoughtful gift awaits them—a piece of Christmas magic they can take home to treasure as a memory of this special day. It’s more than a visit; it’s a chance for children to truly feel the wonder of Christmas and create memories that will stay with them long after the season is over.

Christmas Shopping with a Twist

With hearts full of Christmas cheer, take a leisurely walk through Jarrolds to discover the magic of gift shopping with the family. Wander through the toy department, where little ones can find the season’s most exciting toys, games, and books. From plush teddy bears to interactive games, it’s a treasure trove waiting to be explored.

But the Christmas spirit isn’t just for the kids—Jarrolds has something for everyone. Parents, find a moment to browse our Christmas Market on the second floor, with festive decor and gifts that make your home feel even cosier for the festive break. Whether it’s a beautiful ornament, a hand-poured candle, or a wreath, every item reflects the timeless style and quality Jarrolds is known for.

An Afternoon Pause with Sweet Treats

After a busy morning and a round of Christmas shopping, take a break with a visit to Cafe Benji. Here, children can enjoy festive treats like freshly baked scones  and irresistible pastries, and mini hot chocolates complete with whipped cream and marshmallows. For parents, our seasonal scones, mince pies, and freshly brewed tea make the perfect pick-me-up, providing a moment of calm amidst the excitement.

Gather together and take in the festive atmosphere as carols play softly in the background. This pause isn’t just about the treats—it’s about soaking up quality family time, surrounded by the warmth of Jarrolds and the spirit of Christmas. And if your family’s up for it, don’t forget to try our signature afternoon tea, perfect for adults and children alike.

Evening Stroll and Final Shopping Touches

As evening draws near, stroll back through Jarrolds to pick out any final gifts or decorations that caught your eye earlier. Our Food Hall on the lower ground floor has everything you need to make your home as festive as it is inviting, from artisanal chocolates to handcrafted preserves and the perfect gourmet popcorn to accompany a family viewing of your favourite Christmas film. You might even spot the perfect last-minute gift for someone special—or an extra treat for yourself!

The sights and sounds of the festive season surround you, from the elegant decor to the Christmas tunes playing softly through the store. It’s a chance to embrace the warmth and joy of Jarrolds, where every experience is designed to capture the true essence of Christmas.

Farewell to a Perfect Christmas Day Out

With bags filled with carefully chosen gifts and little hearts filled with the magic of the day, it’s time to say goodbye to Jarrolds. The memories you’ve made, from meeting Father Christmas to sharing sweet treats, are what make the season so special. As you leave, wrapped in scarves and surrounded by the twinkling lights of Norwich, we hope your family carries home not just gifts, but a little extra Christmas joy.

At Jarrolds, Christmas is more than just a time of year—it’s an experience that brings families together and fills hearts with warmth. This season, we invite you to make Jarrolds part of your family tradition. With every moment, from breakfast with the elves to choosing a cherished gift, we’re here to ensure your Christmas is all wrapped up in festive magic for you and your family in a way that you’ll remember year after year.