Jarrold has officially opened its new-look Book Department on the lower ground floor level of the London Street department store. This marks the beginning of a new bookselling era, after over a century of trading on the ground floor.

Stocking over 30,000 titles, the department’s new position on the lower ground floor gives the feeling of a shop- within-a shop and provides the ideal environment for author book signings, as well as cookery demonstrations and the ever-popular school holiday children’s events. The department carries comprehensive ranges of all general book categories including fiction, biography, history and children’s books, with the cookery section being particularly strong. Finally, Jarrolds is proud to stock the largest range of local-interest titles in East Anglia. 

One of the most exciting new features of the department is the addition of its very own coffee bar. Aptly named Chapters, it provides the perfect stop-off for a delicious sweet treat and speciality Barista-served coffee.

Our new Book Department and Chapters Coffee Bar are located on the Lower Ground Floor.