Jarrolds Rebrands to Jarroldz
Exciting changes are underway as we proudly unveil our fresh new identity: Jarroldz.
This transformation marks a significant milestone in our journey, reinforcing our commitment to innovation – and because apparently, vowels and tradition are sooo last season.
For over 250 years, we’ve been a staple of British retail, offering quality, community, and an outstanding shopping experience. But let’s be real—does that even matter if we don’t have a cool, edgy ‘Z’ at the end of our name? Of course not.
Nick Steven-Jones, CEO of Jarroldz, shared his excitement (or at least tried to without using emojis), saying: “We recognize that the world of retail is changing, and if we don’t keep up, we’ll be about as relevant as flip phones and Blockbuster. Jarroldz is more than just a name change—it’s a whole vibe. We’re bringing the drip, the flex, and, most importantly, the Z.”
Of course, we’re still the same old Jarrolds at heart—just with more memes, more vibes, and maybe a neon sign or two.
Welcome to the future. Welcome to Jarroldz. (And if you believed all of this, happy April Fools!)