YSL Rouge Pur Couture The Bold Lipstick

YSL Rouge Pur Couture The Bold Lipstick

• Couture shine lipstick for the unshy.
• Provides bold colour in one stroke.
• Gives a couture shine so intense yet so thin in a buildable texture.
• Ultimate lasting comfort with 40% caring ingredients*

Up to 10h moisturized comfort feel.
Infused with red floral oil from YSL Beauty Ourika Gardens and grape oil, this lipstick will leave your lips feeling smooth and comfortable.

Continuing the innovative tradition set by Rouge Pur Couture with its pure colour, long lasting finish, and creamy comfort, the new addition to the family pushes colour, shine and comfort to the max. Bolder. Intense colour that lasts up to 5-6 hours, yet with a skin-like thin film that sits comfortably on the lips. Shinier. Delivering a finish that’s in a league of its own – not gloss, not satin, not matte - but pure, uninhibited, three-dimensional shine.

DRESS BOLD
Modern luxury. Couture edge. The most desirable bold-couture object of desire.
In a new gold & black luxury statement.
Adorned by a unique Cassandre engraved in the mold with a hot stamping technique. Wrapped round its middle, cinched at the waist, the iconic YSL Cassandre moves horizontally into a belt around the lipstick and takes on a golden hue in contrast to the new look black of the cap. Lift off the lid, and #Enter the Bold.

COLOUR AND COMMUNITY
YSL Rouge Pur Couture The Bold owes its smooth texture and moisturizing feel in no small part to the red floral oil, which come from the Ourika Community Gardens. In the untouched landscape of the Moroccan Atlas Mountains, known for its extreme conditions, YSL Beauté created exceptional gardens where botanicals are harvested by a cooperative of 33 women.
We also use sustainably sourced cardboard for this product, which supports forest management.

How to apply:
Illuminate your cupid’s bow with TOUCHE ÉCLAT ILLUMINATING PEN before defining the outer line of your lips with DESSIN DES LÉVRES LIP LINER. Then, starting at the centre of the lip, glide RPC THE BOLD towards the corners of the lip. For more intensity, reverse the movement for maximum colour impact. A lip brush can also be used to spread the colour over the lips or to add a second layer of lip colour with precision. Use DESSIN DES LÉVRES LIP LINER to tidy up after application if needed.