Joules

Founded in 1989, the Joules story began when Tom Joule had a clothes stand at a country show in Leicestershire. This soon became very popular for its balance of practicality, function and colourful styles, that are now hand-designed by in-house Joules artists.  Crafted from a premium quality that is built to last,  Joules are working hard to increase the number of products that are made from sustainable or recyclable materials.