Jarrolds in the Community
We have always sought to operate under strong ethical principles and play our part in supporting the community and local charities.
Jarrolds’ Roaring Support for Break
Rory the Lion, with his glorious coat by artist Freya James, has found a splendid home in the toy department in the Jarrolds London Street store whilst Rocky the Lion, living up to his name, by artist Sally Adams, stands proudly outside Jarrolds latest Norfolk-inspired restaurant and food hall at Letheringsett, near Holt.
They are complemented by Barnabee a mini-G giraffe creatively decorated by Jarrolds colleagues, who can be found in Jarrolds Stationers on Exchange Street in Norwich. Jarrold the Giraffe was designed by local charity Stepping Stones and supported by the John Jarrold Trust. He is on display in the London Street window of the store.
Roger Bilton- Hill from Stepping Stones said “this has been a real collaborative effort with the students, and it absolutely hit the brief of being vibrant and featuring elements of Norwich and Norfolk. The students, staff and volunteers chose the name from a list of 15 possible names and we are delighted with how much the students enjoyed bringing Jarrold to life!”
Maps of the whole GoGo Safari trail and activity books are available to buy from Customer Services on the 2nd floor in the department store and the collecting tins on the counters in the store and the sale of carrier bags in the store will all go towards supporting Break until the end of the trail. Full details on the GoGoSafari.
Previous charities supported by Jarrolds:
Jarrolds Retail Raises Funds For Norfolk and Waveney Mind
Over the past 18 months Jarrolds has raised £11,257 to support its chosen charity Norfolk & Waveney Mind. The charity was chosen by colleagues in recognition of the tremendous work which it does to support people with all levels of mental health problems across the Norfolk and Waveney areas.
Funds were raised through colleague events such at bingo and quiz and chips events, special sales of perfumes and beauty bags as well as contributions from the sale of Jarrolds Gin and relating to the Jarrolds customer loyalty scheme, collecting tins around the store and carol singing in the Norwich store before Christmas. A few brave men also grew moustaches in November and raised over £1000 in sponsorship.
Nourish Norfolk
Nourishing Norfolk believe that everyone in Norfolk should be able to eat well, every day. That doesn’t mean having to rely on one of the emergency food parcels that are currently a lifeline for many families, and it should not mean having to fill your shopping basket with cheaper, low nutrition food either. It means everyone being able to afford to choose the food they would like to buy; so they can put together well-balanced, nutritious meals. Jarrolds hosted a number of fund raising activities to help them meet their targets for this year including Quiz and Chips, Run Norwich and more.
St Martins
St Martins addresses the needs of homeless people in Norwich and Norfolk. They offer emergency accommodation, residential care, support and development to enable everyone to achieve their full potential and a greater level of independence. They help homeless people and those at risk, by offering them a helping hand.
Little Lifts
Little Lifts believe that small gestures can make a big difference to women having chemotherapy treatment for breast cancer. Every year approximately 55,000 women are diagnosed with breast cancer in the UK, making it the most common cancer and they’re on a mission to support them.
Priscilla Bacon Lodge
Priscilla Bacon Lodge in Norwich is the existing hospice delivering specialist end-of-life care for the people of Norfolk and Waveney. It was built over 40 years ago, following a county-wide fund-raising appeal led by Priscilla, Lady Bacon. Despite the excellent work of Priscilla Bacon Lodge and other end-of-life services, the percent-age of the population able to receive specialist end-of-life care in Norfolk and Waveney is amongst the lowest of any English county, therefore they need to raise £12.5 million to build a new hospice to replace Priscilla Bacon Lodge.
Run Norwich
On the Sunday 23rd of October 2022 Team Jarrolds took on the challenge of Run Norwich in support of the Nourishing Norfolk initiative to help ensure that no one in Norfolk goes hungry. Team Jarrolds completed the 10km road race whilst also raising an impressive £778.75 towards our colleague charity Nourishing Norfolk.
Jarrolds in the community
From taking an active role in working with other local organisations, such as Norwich BID, and with partners such as the University of East Anglia, National Centre for Writing, The Eastern Daily Press, Norwich University of the Arts, Norwich Theatre and the Norfolk & Norwich Festival, Jarrolds support a wide variety of local charities and initiatives.
We want to help make Norwich and Norfolk an even more vibrant community, raising the area’s profile and creating an attractive environment to live, whilst supporting those who are in need.
As part of its commitment to the community, the company supports Norfolk Community Foundation, which is now one of the largest distributors of funds for charitable purposes in Norfolk, by providing free office accommodation.
In 1965 John Jarrold, then chairman of the company, and his wife Grace established the John Jarrold Trust as a charity separate from the company but deriving its income from a shareholding in the company. The trust supports charitable causes mostly in Norwich and Norfolk. Since its foundation, the trust has distributed over £4m back into the community. The trust is not currently accepting new applications due to the impact of the Covid crisis on its funding but hopes to be able to re-open in a limited way before too long.